SVP STRATEGIES
                 
SAN ANTONIO ~  BATON ROUGE ~  WASHINGTON, D.C.                                                                                           
A Sampling of Our Work
Speaking Engagements


Failure to Communicate: Physician and Consumer Channels Without Message = Disconnect
-- Healthcare internet Conference, November, 2014

Physician Engagement Communications: An Essential Growth Strategy -- Texas Hospital Association Strategic Communications Summit, Austin, August 2014

Fierce Physician Advocates: Why Field Liaisons Matter More Than Ever -- American Association of Physician Liaisons, Seatlle, June 2014 

Getting On Message with Physicians 
-- Workshop: With Paul Szablowski,  SVP Communications & Image, Texas Health Resources, Healthcare Marketing and Physician Strategies Summit, Orlando, May 2014

Webinar: Physician Engagement Communications as Growth Strategy -Private Health News (PHN), March 2014

Communicating Effectively for Strategic Alignment -- Deep Dive Workshop: New England Society for Healthcare Strategy, Wentworth Douglass Hospital, Dover, NH, March 2014

Webinar: How to Communicate Effectively with Physicians in M&A Situations -- New England Society for Healthcare Strategy. February 2014

Physician Relationship Field Programs: Six Essential Elements for Success -- World Congress Leadership Summit on Physician Liaisons, Philadelphia, with Joanne Detch, Advocate Health Care. 2013

Growing Markets by Knowing Referring Physicians -- Forum for Healthcare Strategists, Scottsdale, with Dr Steven Mehta, Abrazo Health,  & Shannon Frazier, Endeavor Management, 2013

Using Data to Connect Healthcare Audiences -- Louisiana Hospital Society for Public Relations & Marketing, Baton Rouge, 2013

Building Effective Physician Engagement Communications -- Workshop: Society for Healthcare Strategy & Market Development SHSMD, Chicago, 2013, with Devin Carty, Vanguard Health Systems, 2013

Physician Engagement/Physician Relations
- Missouri Association for Healthcare Public Relations and Marketing, Branson, MO, 2013

 ACOs, CRM and New Opportunities in Healthcare Marketing -- National Society for Certified Healthcare Business Consultants, San Antonio, TX, 2013


Webinar:  Positioning for Population Health Management: The Marketer's Challenge -- Forum for Healthcare Strategists, with Joel English, BVK, 2013

Maximizing Marketing Messages with Physicians – Marketing Strategies Summit, Forum for Healthcare Strategists, Scottsdale; with Kriss Barlow, Barlow McCarthy; Donell Martinez, Catholic Health Initiatives, 2013

Marketing ACOs and Medical Homes: Let’s Talk – Marketing Strategies Summit, Forum for Healthcare Strategists, Scottsdale. with Paul Szablowski, Dignity Health, 2013

Webinar: Marketing Models to Build Physician Referrals - HCPro HealthLeaders Media, 2013

Physician Relationship Executives: Are You Ready for the Future?Physician Strategies Summit, Forum for Healthcare Strategists, Orlando, 2013. w/ Ed Dougherty, Lehigh Valley; Lori McLelland, Emory; Brian Nester, Lehigh Valley; Karen Corrigan, Corrigan Partners

Marketing ACOs and Medical Homes: Let’s Talk - Physician Strategies Summit, Forum for Healthcare Strategists, Orlando, 2013. w/ Ellen Barron, University of Iowa; Suzanne Sawyer, Penn Medicine

Necessary Tools to Execute a Strategy-Driven Physician Liaison Program That Increases Profits – World Congress Leadership Summit on Physician Liaisons, Philadephia, 2012, w/ Susan Boydell, Texas Health Resources; Carol Marshall, University of Chicago Medical Center; Tara Saffron, Bottsford Hospital

Securing Multi-Stakeholder Buy-In to Determine Your Physician Liaison Strategy – World Congress Leadership Summit on Physician Liaisons, Philadephia, 2012, w/ Carol Kitty, University of Illinois Hospital and Health Science Center; Carol Marshall, University of Chicago Medical Center

Techniques and Tools to Measure Physician Relations Impact - Physician Strategies Summit, Forum for Healthcare Strategists, Orlando, 2012. w/ Andrea Simon, Hurley Medical Center

Physician Relations: Changing Market, Changing Methods – Hospital and Physician Relations: An Executive Summit, Forum for Healthcare Strategists, Scottsdale, 2012. w/ Rod Huebbers, Baptist Health System; Kriss Barlow, Barlow McCarthy

Driving Transformational Change Through Digital Strategy 14th Annual Healthcare Internet Conference, Las Vegas, 2010, w/ Chris Boyer

Improving the Physician Experience: Using Data to Drive Results - PRC Excellence in Healthcare Conference, San Diego, 2010

Sales: Enhancing Volumes and ROI -
Physician Strategies Summit, Forum for Healthcare Strategists, Scottsdale, 2010, w/ Jeff Carr

From Knowing to Loving: Building Brand Equity - PRC Client Education Conference, Baltimore, 2008